Project Title: Seek‑Amble — Urban Trail Sneaker Concept
Overview: Seek‑Amble is a concept sneaker that blends technical trail performance with everyday urban style. Designed for city dwellers who crave outdoor-ready traction and comfort without sacrificing clean, contemporary aesthetics.
Role: Concept designer (product + visual identity + campaign)
Design Process (summary):
Research: mapped urban user journeys and mixed-surface pain points
Sketches: explored silhouette variations focusing on toe protection and ankle mobility
AI Generated Rendering: produced detailed 3D renders showcasing five angles and material textures
Visual Identity: Seek‑Amble — Unisex Urban Trail Sneakers
Design Goals:
Create a unisex, lifestyle-oriented trail trainer that performs on mixed urban surfaces.
Balance functional features (grippy outsole, reinforced toe, breathable upper) with a minimal, modern silhouette.
Communicate adventure-ready confidence in an accessible, everyday shoe.
Key Features:
Multi-surface outsole with aggressive lugs for wet and uneven pavement
Lightweight, breathable knit upper with abrasion-resistant overlays
Molded heel counter and cushioned midsole for urban comfort and support
Subtle reflective accents and easy-entry pull tab for practicality
Colorway: muted charcoal base with vibrant yellow and burnt-orange accents to evoke outdoor heritage
Colorway: dark brown base with warm ochre and dark slate accents to evoke outdoor heritage
Campaign Concept:
“Navigate the concrete jungle with Seek‑Amble” to position the product as urban-outdoor hybrid
Target Audience: Active urbanites (20–40), weekend explorers, commuters who value versatility and style
Retail display ideas for Seek-Amble
