With a Bachelor of Fine Arts in Graphic Design from ArtCenter College of Design, I bring over two decades of experience shaping visual narratives for leading global brands. From my early design work at Tag-It Inc. to creative leadership roles at UCLA and BSH Home Appliances Corporation, I’ve built a career around one guiding idea: combining creative intuition with advanced technology to deliver clear, compelling brand experiences.I specialize in crafting cohesive brand identities across print, digital, motion, and AI-driven media—designing assets that honor brand standards while pushing creative boundaries. My work spans everything from packaging and retail graphics to explainer videos, website content, and emerging generative AI applications. Beyond the tools and deliverables, I believe the heart of design lies in connection and clarity. I approach every project with curiosity, collaboration, and a focus on results—translating strategy into visuals that engage audiences and perform across platforms.