I hold a Bachelor of Fine Arts (B.F.A.) in Graphic Design from ArtCenter College of Design in Pasadena, California. Throughout my career journey, I've been privileged to contribute my creativity and expertise within various in-house creative departments. From my early days at Tag-it Inc., a leading fashion apparel trim and packaging company, to my tenure at UCLA, an esteemed institution, and presently at Bosch, a global leader in home appliances, I've consistently leveraged my skills to drive brand development. My specialization lies in crafting cohesive brand identities marked by clarity and unity. I firmly believe that strong brand messaging and visual consistency are paramount, and I'm adept at implementing and adhering to corporate guidelines to achieve these objectives. Another cornerstone of my professional repertoire is my proficiency in client relations. With a wealth of experience and a commitment to excellence, I continuously strive to understand and exceed client expectations, delivering tailored solutions that resonate and drive results. Through my journey, I've cultivated a passion for design that goes beyond aesthetics – it's about creating meaningful connections and driving impactful outcomes.